Market research for attractions and destinations.

Make your next move with absolute certainty, powered by the industry's most powerful benchmarks and insights.

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Operating without context is a luxury your budget can’t afford.

✕ Expensive capital bets built on instinct and disjointed data

✕ Unknown deterrents keeping visitors away

✕ Brand messaging that’s out of touch with traveler sentiment

✕ Revenue left at the gate due to pricing guesswork

✕ Directionless data with no clear path to action

🤓 Hi, we’re H2R Market Research.

We combine the industry’s best benchmarks with over two decades of expertise to be the partner you need for your most successful season yet.

Research that answers your real questions:

Brand Health & Perception

Do people see us the way we want them to?

Visitor Profile & Satisfaction

Who is visiting and are they happy enough to come back?

Predictive Pricing

What can we charge without driving people away?

Marketing & Media Effectiveness

Are our ads working and where should we spend next?

Market Segmentation

Who should we be talking to and what do they really want?

Product Concept Evaluation

Will people actually show up for our new idea?

Plus other specialized studies ready to provide the definitive context you need.

  • H2R partners with us for the success of our business. They are emotionally invested and truly walk the path with us. The expertise they provide is a combination of art and science.

    Amy Owenby
    VP Product and PlanningDollywood

  • The more uncertainty we have, the less stable of decisions we make. But time and again H2R has proved their value by bringing clarity to a confusing situation. They deliver on what they promise and usually more.

    Ben Cober
    Business Development and Research

  • H2R doesn’t try to sell a branded, inflexible process. They just produce great, strong work without the ego.

    Chris Cavanaugh
    President and Founder
    Magellan

Specialized research for a specialized industry.

Because we’ve spent 22 years specializing in travel and tourism, we understand the “why” behind your data better than any generalist firm or analytics platform.

We use two decades of historical benchmarks to give you the industry context you need to see exactly where your brand, ads, and audience stand.

Where our expertise runs deepest:

  • Attractions

  • Tourism

  • Destinations

  • Travel

  • Hospitality

  • Entertainment

  • Convention centers

  • Guided travel

  • Outdoor recreation

Other sectors where we drive results: technology, healthcare, non-profits, and higher education.

How we find your answers…

3

We run the study and capture real-world sentiment and behavior from your market.

4

We provide a clear, definitive roadmap (not just a dense report) for what to do next.

2

We design a custom research approach based on your objectives and audience.

1

We start with a conversation to identify the exact questions that you need answered.

Ready to stop guessing?

Let's Talk