Facebook & Google Missionaries

Marketers Embrace Facebook, Google Missionaries

The Association of National Advertisers convenes this week at a time of domination by Google and Facebook in digital media. The two own a combined 72% share of the digital and mobile media revenue outside China, by the estimate of Pivotal Research, which far outweighs the power of any other tandem ever in a traditional medium, even during the early days of broadcast TV. And they are gaining even more sway, thanks to a legion of employee teams dedicated to most of the largest U.S. and global advertisers, sometimes embedded with marketing departments and always closely aligned. These teams are operating on a scale no other media players have yet achieved. (Source: Ad Age)