Snapchat for Adults

Average age of Snapchat users is going up

Facebook isn’t the only social media outlet where parents can embarrass their kids anymore. Snapchat is steadily growing its adult fan base, though it once started out as popular among mostly teens. From April 2013 to December 2015, those ages 25-34 who use Snapchat grew from 5% to 31%, and users over age 35 grew from 2% to 8% in the same time frame. Businesses are taking advantage of the social media tool as well, and Snapchat is unique in its intimacy and two-way engagement for users and marketers alike. However, Snapchat still boasts the largest percentage of young users ages 18-24 (47%) among major social media brands, with Instagram coming in second (23% ages 18-24). (American Marketing Association, 07.2016)