CRM In the Moment

Why I was wrong about CRM and so were you

CRM (Customer Relationship Management) is a vital tool for companies in nearly every industry, but most probably aren’t using it to their full advantage. The value of CRM technology, measurements and tactics can be amplified, if only they are used at the right time. Be there in the moments when your consumers need it - offer an umbrella in a rainstorm or a cup of coffee during the early morning commute - and you’ll reap the benefits of CRM capabilities. Curtis Thornhill, CEO of Apt Marketing Solutions, shares five guidelines for making the most of your CRM strategies: delivery, communication, internal guidance, specialization and accessibility. Personalization is one key to marketing today, but having an “in-the-moment” strategy can make all the difference. (Advertising Age, 07.27.2016)