Account Based Marketing, or ABM, is proving to be the newest marketing trend in the B2B world. ABM turns the focus from traditional “push” and “pull” marketing methods towards more individualized strategies that are targeted towards specific people within a company. This new approach has proved to work quite well for B2B companies with less complex products who don’t require in-person selling, and with the help of your Google advertising account, the few being targeted won’t be able to miss your messages plastered to the internet pages they frequent. While this strategy is still quite new, it is sure to help trim up the wasted time and money that often goes into mass marketing. (Entrepreneur, 09.24.19)
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