Consumer behavior is shifting constantly and the number of competitors in the market is higher than ever. These factors place pressure on brand growth. Check out some of the biggest trends impacting brand growth right now:
· Ingredients, ingredients, ingredients. Consumers want transparency about what is in the brands they are using.
· A push for a higher purpose. Ethical and social considerations are playing a huge role in the purchasing decision.
· Consumers want what they want. They don’t really care where they have to go to get it—unlike prior generations.
Adapting to current trends is crucial to growing a brand, as brand loyalty is no longer enough. Check out the article for more trends impacting brand growth. (Business Insider, 08.02.19)
If you’d like to see how revealing the voice of your customer can change the way you do business, schedule a free consultation today or give us a call at 417.877.7808.