Cannibals Hurting the Community Leisure Venue Industry

The out-of-home entertainment industry is booming and is growing at a rate faster than competitors, and even consumers can keep up with. Market cannibalization is quite prevalent, and as consumers have endless possibilities when it comes to filling their free time, businesses must be considering the question of how to convince consumers to spend their time and money with them. Today’s consumer is looking for a “high fidelity” experience—meaning they expect delicious food and drink, great entertainment and an atmosphere they can’t wait to boast about to their friends. Focusing on one aspect of the business no longer does the trick—the experience must be all encompassing and exceptional to keep customers coming back. (White Hutchinson, 08.2019)

Are your customers receiving the value they expect from your business to keep them returning? H2R can reveal your customers voice and help you better reach your target audience. Schedule a free consultation today or give us a call at 417.877.7808—we can’t wait to help you!