Marketers Missing True Customer Insights

The marketers focus is and always has been to meet the needs of the customer. However, how those needs are being analyzed today differs from the past. Marketers should never be “too busy” to get to know their customers, yet as analytics and predictive modelling become more sophisticated, marketers seem to have lost track of creating customer-centric offerings. There is no better time than now to reconnect with customers and regain that close, personal relationship that is beneficial for both the customer and the brand. (Marketing Week, 08.21.19)

Here at H2R, we specialize in bringing your customers voice to the table. If you’d like to see how revealing the voice of your customer can change the way you do business, schedule a free consultation today or give us a call at 417.877.7808.