Brands Eliminate CMO Position

In an era that is redefining marketing, the Chief Marketing Officer position is being threatened for some companies. Coca-Cola, Johnson & Johnson, Hyatt Hotels and Taco Bell are among the list of brands that are eliminating the CMO position. One reason for the shift is consolidation. Marketing duties are generally broad, but many companies are condensing the responsibilities to fit the job description of positions such as “Chief Growth Officer” or “Chief Brand Officer.” Financial accountability is another factor. The role traditionally lacks accountability for brand performance, making the position tough to track financially. (AdAge, 07.15.19)

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