Nielsen has recently expanded its Digital Ad Ratings audience measurement on YouTube’s mobile app to 26 new countries—such as India, Indonesia, Brazil, Mexico and Turkey. These Digital Ad Ratings allow marketers to have a third-party measurement on a more global scale. This expansion gives media buyers and sellers more access to YouTube user demographics and reach around the globe, while also helping marketers cap the frequency with which the same people see the same ads. Nielsen allows for this large range of data to be compiled in one place for numerous countries, and as more companies are going global, this expansion is something marketers need to take advantage of. (AdAge, 06.03.19)
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