How Gen Alpha Influences Travel Decisions

The focus of media takes and analysis has been on Millennials and those of Generation Z for so long. However, Generation Alpha—those born after 2010—are now entering the scene and playing a large part in travel decisions. Here’s what you should know:

·       Fun comes first. Keeping the family entertained and happy is the highest priority, with 74% seeking out amusement parks, 67% seeking out water activities and 55% seeking out outdoor activities that will entertain.

·       Convenience trumps price. Although most families agree that budgets are important, research shows that location and transportation is chosen more on convenience than price.

·       Children play a role in planning. Eight in ten families say they talk about travel plans with their Generation Alphas, with 64% claiming that those children influence the decision.

·       Family travel decisions are shaped by multiple channels. To appeal to both children and adults, ads should contain appealing imagery, deals and informative content. (Skift, 06.21.19)

If you’d like to see how revealing the voice of your customer can change the way you do business, schedule a free consultation today or give us a call at 417.877.7808.