U.S. Affluent Traveler Update

In its third year of Skift Research’s U.S. Affluent Traveler Survey, the affluent traveler is monitored and their trends are evaluated. Here are the main findings for 2019:

·       Although most affluent travelers can afford a travel agent, most prefer not to use one. 76% of these travelers agree that they enjoy the trip planning process, using social media as their main inspiration.

·       Longer trips, wellness trips and international trips are becoming more appealing. Trips that last longer than six nights have increased from 29% in 2017 to 55% in 2019, while weekend getaways declined from 36% in 2017 to 28% in 2019.

·       Travelers with kids tend to stay in more expensive hotels and alternative accommodations. Of those staying in luxury hotels, those with kids make up a 14% larger share than those who do not have kids. (Skift, 05.07.19)

If you’d like to see how revealing the voice of your customer can change the way you do business, schedule a free consultation today or give us a call at 417.877.7808.