Google Edges Toward One-Stop Shopping for Travel

Google has been making searching for flights, accommodations and other travel packages simpler for years now with its search engine optimization and travel geared website. However, this month Google found a way to tie all travel related searches in to one website, making them almost a one stop site for consumer travel needs. These features are also being offered in Google Search and Google Maps, now making Google Maps essential for the average traveler.

At the moment, Google helps consumer find what they need in one spot—but they send you to separate sites to pay vendors directly. If Google can create a way to take payments for all vendors, they would become the new one stop travel shop. (Skift, 05.14.19)

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