Kansas City—deemed the “New Midwest”—is experiencing growth on many levels. But one major improvement the city has seen is its development as a prime meeting destination. Today’s meeting planners are looking for affordable destinations that are unique yet accessible—with convenient infrastructure for large-scale conferences and events. They are also looking for a city that can provide a range of arts and culture, plus food, drink and entertainment options for attendees during personal time.
After more than a decade of investment in their convention districts, Kansas City checks all these boxes and more. According to Skift, “Kansas City is one example of a destination that understands the shifting needs of meeting planners and the attendees they manage. The city has put the effort and investments into not only repositioning itself, but actually becoming a modern, affordable and highly-connected city that embraces forward-thinking and innovation.” (Skift, 04.12.19)
H2R has helped numerous CVBs interview meeting planners to gain insight into their perceptions of destinations and to learn how the CVBs can work to bring more meetings, groups and events to their destination.
Interested in H2R’s Meeting Planner Research? Contact us today at 417.877.7808 or online here.