Old Navy and the Gap have recently announced that they are going their separate ways. No feelings are being hurt in this breakup though, as the decision to split was based upon the growth of each brand individually. Old Navy attracts very different customers than the Gap, and therefore, they need to use different strategies for their different target markets. Doing this will allow for new life to be breathed into the Gap brand while Old Navy can continue doing what has worked well for them. Breakups can be messy, but that doesn’t mean it isn’t the best option for both parties involved. (CNN. 02.28.19)
Does your brand attract totally different segments? Do you think a breakup could be beneficial? Before you make any major decisions, talk to us about our Brand and Market Research. H2R’s research can help you determine who your target markets are and identify the best strategies moving forward. Give us a call at 417.877.7808 or reach out to us online.