Walt Disney World executives have decided that to continue investing in their parks and offering excellent guest experiences, admission prices would need to be raised. One-day tickets that once ranged from $109-$129 now range from $109-$159 depending on the day. Park Hopper tickets will now cost between $169-$219 per day, and 4-Park Magic Tickets now cost up to $380 per person. A spokesperson from Disney announced that the pricing decisions will reflect the demand seen for the parks as well as the vacation needs of their guests. The price increases also have arrived in time for Disney’s upcoming attraction openings, such as Star Wars: Galaxy’s Edge and TRON Lightcycle roller coaster. (Travel Pulse, 03.13.19)
History shows that when Disney World raises prices, industry prices tend to follow. If you’re a theme park or attraction thinking of following suit, contact us today about H2R’s Predictive Pricing Research to help you determine the right pricing structure to maximize revenue.