Instagram’s Newest Feature

Instagram just released a new feature that could be a game changer in the consumer decision/conversion time metrics. This new feature, while still in the testing phases, would allow consumers to see your posts and instantly buy your product—without having to leave the app. The feature is slated to be revolutionary in the buying and selling world, which means if you aren’t already active on Instagram, now is the time. The selling/buying feature will eventually be available to all businesses on the app. (AdAge 03.19.19)