Undertourism is gaining traction in the travel world and is becoming a trend that tourism marketers should start thinking about and capitalizing on while they can. The basis of undertourism is moving the desire from traveling to a few major destinations to pushing travelers into desiring the unchartered, less popular, yet still exciting destinations. When marketing these offbeat destinations, it is important to build a sense of desire centered around building relationships with the locals and getting a true understanding of the culture. By targeting the right people and using the correct strategy, your seemingly “less popular” destination, can become one that is flourishing with new travelers and fresh perspectives on the culture. (Skift, 02.05.19)
Is your destination considered “less popular”? H2R’s Branding Research can help you identify what sets your destination apart and how to attract the visitors you want. Contact us today for more information.