Technology has changed virtually every aspect of our lives—but especially how we travel. Travel price comparison sites have become the norm as they put the traveler in control over every aspect of their trip. Options like these have given travelers the expectation of seamless, easy-to use, real time access to knowledge within seconds when it comes to planning their travel. In order to influence travelers to choose your offerings over another, it is crucial that the platforms used as innovative as possible. With the screenless age approaching, voice activated technology is becoming the latest innovation and should be embraced since it will soon be a normal part of our lives. Travel technology that doesn’t embrace this, or other emerging technologies, will soon be left behind. (Travel Daily News, 10.02.19)
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