Last year, when advertising in Facebook stories rolled out, an Ipsos survey showed that 62% of consumers were more interested in a product or brand after seeing it in a Story. Now, Facebook has added a “swipe up” feature to allow consumers to interact directly with the brands being advertised via Facebook Messenger. Story ads and increased interaction present companies with ample opportunity to not only increase conversions, but to also engage with their consumers on a more personal level—something we know increases repeat business. (Business Insider, 10.02.19)
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