Hersheypark Breaks Ground on New Expansion

Hersheypark broke ground on what will soon be Chocolatetown. The company purchased 23 acres to expand the park and host new restaurants and shops—plus their longest, tallest and fastest roller coaster yet. The ride, called the Kisses Fountain, is slated to be the new icon for the park. Even with the construction, the park will stay open and in full swing all of 2019, with plans to retheme their Reese’s Xtreme Cup Challenge interactive dark ride to Reese’s Cupfusion. This ride will allow participants to battle the “League of Misfit Candy.”  (Theme Park Insider, 01.09.19)

H2R is proud to have partnered with Hersheypark in research for their park expansion. Planning an expansion, new ride or new menu for your attraction? Take out the guesswork with H2R’s Concept Testing. Contact us today for more information here or at 417.877.7808.