Travelers Use Food to Tell Stories on Social Media

Hong Kong’s Polytechnic University recently studied the connection between travelers and destination marketers—and how they are truly working hand in hand to promote travel destinations, specifically in the realm of food. What motivates a traveler to post photos of their food while abroad varies from person to person, but some of the most common motives were found to be archiving their memories, managing self-image, connecting with people back home and the possibility of engaging in virtual conversation. This information is important for marketers because what people post on social media directly influences their circle of followers and their potential travel plans. Word of mouth spreads like wildfire on social media and marketers must use information to get to know their audience more precisely and promote a destination more effectively. (Hotel Online, 7.19.2018)