New Technology Challenges Transportation Industry

Customer service in the travel industry—particularly transportation—is less than ideal for most consumers, but the future could prove differently. With low satisfaction when it comes to regular modes of transportation like flights, consumers are gaining interest in more “out of the box” transportation experiences. With marked interest in self-driving vehicles to supersonic travel, today’s travelers are willing to embrace alternative forms of transportation—and technology is poised to change the way Americans travel. What this means for travel and transportation companies is that competition is at an all-time high. Customers are looking for the best service at the lowest price, so if that’s what a company delivers, they become the winner. (Forbes, 7.13.18)