A New Adventure for Herschend Enterprises

Herschend Enterprises recently announced that it has acquired Pink Adventure Tours, an adventure tour company located in Sedona, Las Vegas and Grand Canyon National Park. Pink Adventure Tours gives guests the chance to experience the American Southwest through guided and customized tours, and received the Best Ground Tour Company award for seven consecutive years. This is Herschend’s first venture into adventure travel, an industry that is projected to grow 46 percent annually through 2020. "This acquisition expands our business into the rapidly growing market of adventure travel and gives Herschend another opportunity to intersect with families by offering unique experiences in some of the country's most unique settings," said Andrew Wexler, CEO of Herschend Enterprises. (CNBC, 07.02.2018)