Commercials Shift Toward ‘Keeping it Real’

Themes of inclusion and diversity are popping up in every aspect of business nowadays, but the advertising world in particular has seen companies breaking away from the stereotypical American family in their advertising campaigns. They are turning to interracial and same-sex couples to portray a more modern family dynamic.

“I think there’s been a seismic shift in people demanding that the media they’re consuming truly portray their lives,” said Fiona Carter, chief brand officer of AT&T. People like when their lifestyle is represented in the media. They like to feel connected to the actors, which in turn, makes them feel connected to the brand. (The New York Times, 6.3.18)

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