Solo Luxury Adventure Tourism on the Rise

Older travelers are booking more solo luxury adventure trips, Abercrombie and Kent reports. The luxury travel company experienced a 60% increase in solo travelers between 2013 and 2017, with a steep 25% spike year over year in 2017. Solo travelers skew toward females between the ages of 50 and 60 and those working in the creative industries. Similar trends have been reported by Black Tomato and REI.

Many of these travelers embark on adventure alone because of a lack of interest from their partner, scheduling conflicts among family/friends or differing personal passions. Small travel groups led by a guide are attractive for solo travelers because they provide the knowledge and experience to make guests more comfortable traveling in new cultures or languages. Interestingly, these travelers report an above average repeat trip rate. (Skift, 6.26.18)