More business travelers are taking advantage of business trips, with 60% reporting combining a business trip with leisure during the past year. That’s according to Skift’s recent report, Unpacking Bleisure Travel Trends, which reported a 40% increase in bleisure trips from 2016’s study. Nearly half said visiting a distant destination made it more likely for them to turn a business trip into a bleisure trip, and food, beaches and sightseeing are the most important factors for business travelers.
The report also found that most bleisure travelers spend less time on research than they would on a leisure trip, so marketers have a shorter window to strategically target and influence behavior and purchases with call to action messaging. However, these travelers may not book everything in advance, highlighting opportunities for marketers to reach and convert travelers in-trip – especially for ancillary products like dining, tours and activities, entertainment and transportation. (Skift, 5.16.18)