After launching only a year and a half ago, Instagram Stories has topped over 300 million daily users. The platform is a great way to reach a higher number of people to showcase your brand. Here are some starting tips:
Use Polls. Polls are a fun way to get your audience engaged and get quick feedback on types of content your users would like to see.
Use Links. One major feature that sets Instagram apart is the ability to tag and link within Stories. You can link to your own content or product pages if you use eCommerce.
Use Storytelling. Instagram Stories are a great way to tell an actual story. There is real value in providing behind the scenes content or additional information beyond what a simple post can provide.
Instagram Stories are still a relatively new media, so now’s the time to begin capitalizing on what they offer. (Adweek, 2.19.18)