Survey writing can be a challenge. That’s why H2R compiled our top tips for writing great surveys. If you haven’t yet, be sure to catch Part 1 of this series here.
Without further ado, here are our final five tips:
6. Avoid Double-Barreled Questions. Don’t ask two questions in one. For example, “How far would you be willing to drive for dinner and a movie?” is problematic because it asks the respondent to provide one answer to two questions.
7. Offer an “Out” for Questions that Don’t Apply. Some respondents cannot or will not answer certain questions because they don’t have the experience, aren’t sure how to respond or simply don’t wish to respond. For these situations, offer the option of Does Not Apply or Don’t Know.
8. Check for Bias. Make sure you do not ask leading questions and be careful about the order in which you ask certain questions. It is easy for the closed-ended responses offered from one question you’ve written to unconsciously bias those that come later.
9. Always Do a Test Run. Send your survey to friends, colleagues or even a small list of potential respondents for a test run. This pre-test helps ensure your questions and response options are understandable, the length of the survey is manageable and all your survey logic works.
10. Collect Results and Analyze Data. This is where it gets fun. The data rolling in from your survey should help you decide what product to launch next, how to raise more money at your next fundraiser, what to do to keep customers coming back, what to serve at your next party and much more.
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