With the growth of mobile device usage and online shopping, marketers are now spending more on digital advertising than ever before. Marketers spent $30.9 billion on mobile advertising in the first half of 2018, comprising nearly 63% of their total digital ad spend. Mobile comprised 54% of digital spending a year earlier.
This growth is especially helpful for digital media firms, who have been looking to expand in their market. Marketers are also adapting to how younger audiences consume media by focusing on audio and mobile video. With this change in advertising, companies need to innovate in order to stay relevant to increasingly distracted audiences. (Wall Street Journal, 11.13.18)
Do you plan to expand in digital advertising? Contact us to today about an Advertising Effectiveness Study to ensure your ads cut through the clutter and inspire incremental visitation or purchases.