Move over Millennials. Marketers are shifting their attention from Millennials to their kids—coined Generation Alpha, the generation born 2010 and later. Since Alphas are expected to reach two billion by 2025, marketers are already studying and predicting their purchasing power.
In fact, a recent poll found that 65% of Millennial parents around the world with children between ages 4 and 9 said the habits of their children influenced their last purchase, and 27% go to their Alpha kids for advice on buying tech like TVs, laptops or phones. Laura Macdonald of Hotwire predicts Alphas will “expect the same interactive, responsive experiences from every brand…from grocery stores, or even when it comes to buying car insurance.” (Digiday, 10.23.18)