Theme Park Lifetime Loyalty

While many people’s favorite theme parks shift depending on what age they are, the parks that lead the industry are ones that capture fans as toddlers and retain them throughout the rest of their lives. Disney is a classic example. Despite aggressive price increases, attendance remains strong because it’s positioned itself as a lifestyle brand that offers a unique experience. And, today’s top parks create unique experiences you can’t find anywhere else. That way, consumers don’t price one park against another—they price it against how badly they want to spend the day there. (Theme Park Insider, 1.23.18)