Clydesdales Get Sidelined

For the first time since 2001, Budweiser’s famous Clydesdales will not be making a Super Bowl commercial appearance. Instead, the brand will debut a 60-second Bud-branded spot that highlights Anheuser-Busch InBev's philanthropic water giveaway program. This comes in the wake of numerous natural disasters that ravaged areas like Texas and Puerto Rico last year. Cutting the famous Clydesdales is a risky move, as fans have come to expect it. To satisfy the loyalists, the company plans to release a digital video featuring the Clydesdales the week of the big game. (AdAge, 1.16.18)