Next Level Brand Marketing

Can a cease-and-desist letter be a brand piece? Netlfix’s marketing department says yes. The company recently sent a cease-and-desist letter to an unauthorized Stranger Things pop-up bar in Chicago. Instead of a typical cold legal piece, the letter was written in the style of the Stranger Things 80’s theme—even ending the piece with “please don’t make us call your mom.” This creativity shows what some companies often forget: any material that could go public directly reflects on your brand. Read the full letter here. (AdWeek, 9.20.17)