The Launch of Self-Driving Pizza Delivery

Ford Motor Co is partnering with Domino’s to test consumer reactions to pizza delivery via self-driving vehicles in Michigan this month. Starting this month, random Domino’s customers in the Ann Arbor area will have their pizzas delivered by self-driving Ford Fusion Hybrids, initially piloted by human drivers. This isn’t the first driverless venture for Domino’s. The company has already tested delivery via drone and self-driving robot to customers in New Zealand. However, one challenge remains for the forward-thinking companies—how to get the pizza from the curb to the door without human involvement. (Reuters, 8.28.17)