Frito-Lay Ramps Up Organic Items

Frito-Lay is trying to break into the organic food market. The reason behind the push for more healthful products is two-fold—the first is to reach a new market and the second is to charge higher prices for these healthier items. According to PepsiCo executive Jonathan McIntyre, natural products are the biggest source of growth in the food industry right now. The division currently has 11 brands under its “Simply” line that meet the criteria to be sold in health giant Whole Foods. But even without artificial flavors and dyes, it’s a significant undertaking to retrain customers to see their products as “better for you” instead of “junk food.” (AdAge, 8.30.17)