PGAV Publishes 2017 Voice of the Visitor

PGAV Destinations, in conjunction with H2R Market Research and global media partner Blooloop, recently published the 2017 Voice of the Visitor report. Now in its second year, Voice of the Visitor is the only research study of its kind that reflects broad attractions industry data for the past year and projects trends for the coming year. The report details trends among 14 attraction types, future travel plans, as well as demographic trends. Jerry Henry, Chief Executive Officer of H2R Market Research added, “Not only is this study the largest and most comprehensive assessment tool of its kind in the attractions industry, it is also the only one we are aware of that is fueled by U.S. attractions visitors themselves.” Read the full report for free here.