Unless you’ve been living under a rock, you’ve probably heard about Pepsi’s recent ad fiasco. You can read about it here. All this media buzz got the team thinking—what did the ad test results show? What markets were tested? Was this ad tested at all?
There are many advantages of testing ads, including answering questions like: Does our target understand our message? Do our messages resonate? Is our target more likely to visit/purchase after viewing the ad? Would a different message be more successful?
Sure, national backlash may not be at stake—but there’s always value in listening to what your customers think. If you’re interested in learning more about ad testing or other research options, give us a call at 417.877.7808 or contact us here.