The Power of Market Buzz

A Case Study

A guilt-free ice cream company conquering their food space with no traditional advertising? Sounds almost as mystical as the product itself. But that’s exactly what Halo Top has done, with sales jumping 2,500% from 2015 to 2016. The brand boasts under 300-calorie pints in flavors like vanilla bean and peanut butter cup and has developed a cult-like following. With the only paid advertising coming through their in-house social media team, the brand largely relies on their loyal followers to spread the word to friends, family and on their social media channels. (AdAge, 3.6.17)