Morning Mobile Moments

Forrester recently published a report analyzing consumers’ smartphone use in their daily routine. As expected, apps for clock, email, messaging and Facebook comprised nearly half of early-morning smartphone usage—what Forrester has coined as “mobile moments.” But, that’s not all the study revealed. “More than a quarter of all mobile users began their morning with a shopping app at least once over an eight-month period,” says Juan Salazar, Forrester data science analyst. The data also showed that those who started their day with mobile shopping continued to shop throughout the whole morning—a valuable insight for retail marketers and their quest to increase sales. (Forrester, 2.7.17)