Aging Dining Chains Adapt

Dinner chains like Cracker Barrel, Denny’s and Tony Roma’s have discretely been opening new fast casual concept restaurants to attract Millennial customers. “Dinner-house chains aren’t exactly millennial magnets,” says Robert Klara, a senior editor for Adweek. “A 2014 study from Morgan Stanley revealed that casual dining’s core customers are baby boomers between 50 and 68 years old.” Featuring stylish décor, trendy dishes and alcoholic beverages, these new concepts are unrecognizable from their parent restaurants—and that’s intentional. As customers continue to age, restaurants have to adapt to attract a younger customer base. (Adweek, 2.15.17)