PGAV Destinations Publishes Generationally Speaking

PGAV Destinations, in partnership with H2R Market Research, recently published the latest issue of Destinology titled Generationally Speaking: How Cultural Shifts Impact Your Destination. This industry report explores the evolving travel attitudes, preferences, motivators and behaviors of travelers ranging from Gen Z to Baby Boomers.

“When we first explored travel motivations four years ago, respondents prioritized reconnecting with friends and family, pleasing the people they cared about and having fun together as their primary motivators,” explained Jerry Henry, CEO and President of H2R. “In this recent study however, we see that younger generations now express a top desire to have fun and experience cultures that open their minds.”

Click here to read the full report. (PGAV Destinations, 12.12.17)