Key Realities for Marketers

The marketing industry has undergone major changes in the last few years—driven largely by rising consumer demands. And in order to keep up with these demands, marketers need to grasp key realities to survive. The first is cloud based technologies. With the cloud, marketers can seamlessly segment audiences and easily personalize messages to those audiences. The next reality is that mobile is the new norm. Mobile allows unparalleled data about your customers like physical location, interest and preferences—all excellent tools for personalization. And from product discovery, to sales, to customer care, there’s no escaping social media. These tools can be used by any marketer to help deliver on consumer’s increasing expectations. (Adweek, 11.02.17)