More than half of companies on the Fortune 500 list had declining revenues in 2016. The Association of National Advertisers’ CMO Masters Circle recently created a guide with key points for marketers to focus on to help combat this lack of growth. One of the points of focus is Measurement/Data. There are many benefits of incorporating research into your marketing plan. If you’re company is struggling, research can help identify why your customers are turning to other brands. It can also help shape advertising and determine if your ads resonate with your target audience before the ads run—and more. Check out Adweek’s article to see the other recommended areas of focus. (Adweek, 10.5.17)
If your company is one of the hundreds facing declining revenues, contact us to see how research can help.