SeaWorld Wins Most-Liked Ad of the 3rd Quarter

Ace Metrix recently crowned SeaWorld the winner of the “Top Breakthrough Ad” for the third quarter. So how did SeaWorld rise from its tarnished reputation to create a winning ad? PushDigital, the agency responsible for the ad, cites the emphasis on SeaWorld’s broader mission. Using a creative and emotional approach, the ad sends a direct message that SeaWorld is helping to save the ocean and ocean animals, all while having fun. Click here to see what Ace Metrix has dubbed “the single highest-rated travel ad.” (Adweek, 10.6.17)

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