Ace Metrix recently crowned SeaWorld the winner of the “Top Breakthrough Ad” for the third quarter. So how did SeaWorld rise from its tarnished reputation to create a winning ad? PushDigital, the agency responsible for the ad, cites the emphasis on SeaWorld’s broader mission. Using a creative and emotional approach, the ad sends a direct message that SeaWorld is helping to save the ocean and ocean animals, all while having fun. Click here to see what Ace Metrix has dubbed “the single highest-rated travel ad.” (Adweek, 10.6.17)
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