What trends will dominate this year?
Social media maven Jimmy Rohampton recently predicted five social media trends to watch for in 2017. Social messaging apps, like WhatsApp and Facebook Messenger, will become more prevalent among consumers and businesses. OTT messaging and SMS messaging are Millennials’ preferred communications, and brands are starting to utilize these platforms to connect with consumers rather than social media networks alone. Millennials continue to look for authentic content—and live video will deliver. Other social networks will follow Facebook’s lead and test live video options. Augmented reality in social media began with Snapchat and blew up with Pokémon Go. This year, brands will take advantage of augmented reality to share experiences rather than just information through social media. Read the full article to see more social media trends. (Forbes, 1.3.17)