GPS Marketing is Coming

Coming soon: Marketing targeted only at you

Imagine walking by a coffee shop and instantly receiving a text alert with a 20% off coupon for a cup of coffee. That could be the future of marketing, and it isn’t too far away. GPS Marketing is becoming more attainable by the day now that most of us carry around GPS-enabled devices with us everywhere we go. And the possibilities for reaping personal and marketing insights are endless, from monitoring your food and retail purchases to music preferences to places you like to go. Privacy issues are certainly a concern, but a study from the School of Hotel Administration found that people are generally happy to trade some privacy for heightened personal service. (Entrepreneur, 05.09.2016)