Did Your Favorite Brands Make the List?
Scott Davis, Chief Growth Officer of Prophet and Forbes contributor, recently rounded up the five best brands of 2016. Topping his list was FitBit, which now boasts a 72% customer retention rate and is leading the way into the health and wellness space. Growing 27% during 2016 and reigning supreme among Gen Z, Snapchat also topped the list. Instagram also continues to grow and engage users with new features. With double-digit revenue growth, big online sale gains and an expanding store base, Sephora is another brand to be reckoned with. Finally, achieving famed cultural significance, Broadway show Hamilton shows no signs of slowing down any time soon. Read the full article to see what brands made Davis’ loser list. (Forbes, 12.14.16)