E-Commerce Heightens

E-Commerce Grows as Convenience Outweighs Traditional Retail Experience

Business Insider recently reported that Costco is lagging behind Target and Walmart for one simple reason—a lack of investment in e-commerce. "There (are) some things that perhaps we should've done earlier," said Richard Galanti, Costco CFO, regarding adapting to e-commerce trends. This year, customers have continued to ditch brick-and-mortar stores for the convenience of online shopping. Online sales have been one of the biggest areas of growth in the retail industry during 2016, and according to BI Intelligence, e-commerce sales are expected to reach $385 billion in 2016 and $632 billion in 2020. To stay relevant in the game, retailers must adapt to an evolving consumer landscape. (Business Insider, 12.19.16)