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The latest edition of the MMGY Travel Intelligence ‘Portrait of American Travelers’ reveals promising news for the travel industry—a surge in travel intentions. The study reveals that 76% of Americans plan to embark on a vacation within the next year, while 64% within the next six months. This is a significant uptick from the respective…

This year is already shaping up to be a monumental one for travel, with some significant trends emerging. American Express Travel recently released its 2024 Global Travel Trends Report, revealing that 84% of respondents are planning to spend the same amount of money, if not more, on travel this year compared to last. Additionally, more…

A new survey conducted among North American business travelers by Opinium and commissioned by World Travel Protection (WTP) reveals an increased enthusiasm for travel, alongside ongoing safety concerns. Additionally, the study highlights five trends that are influencing business travel this year. More business travelers are happy to be traveling again. With the pandemic seemingly in…

Summer travel in 2024 is shaping up to be extremely expensive, yet travelers are still pursuing ambitious and exciting vacation plans. Despite higher prices across airfare, hotels, and rental cars, enthusiasm for travel remains high fueled by low inflation, unemployment, and pent-up demand from the pandemic era. Travelers are embracing unique “once-in-a-lifetime” adventures and exotic…

Experiential shopping has been on the rise for quite some time, but current consumer demands are putting more pressure on retailers to look to hospitality and leisure industries for inspiration on how to deliver more entertaining shopping experiences. Advertising and retail experts need to focus on the purpose of physical shopping experiences, drawing inspiration that…

The COVID-19 pandemic seems even further in the past as we start a new year, with the retail industry steadily beginning to resemble the pre-pandemic 2019. However, there are still a few important ways the pandemic continues to affect the industry. Hybrid workplace. Research shows that the hybrid workplace is the norm now in America.…

The new year is a time to start fresh, especially when it comes to marketing efforts. Here are some thoughts on what behaviors, approaches, attitudes, and practices should be maintained, ramped up or even reconsidered this year. Stop… …wasting money on marketing that targets people who were going to buy from you anyways. …thinking only…

The attractions industry, being the competitive industry that it is, is always evolving to meet the ever-changing demands of the consumer. While there are a variety of trends to look out for this year already, they can be narrowed down into five areas. Immersive. Attraction goers no longer just want to be immersed in an…

With a new year comes new trends and predictions, especially for the travel industry, as consumer preferences and priorities are constantly evolving. Here are some trends that experts believe will define travel this year: Immersing in Culinary Travel. A growing number of travelers are seeking culinary and wine experiences that connect them to local culture…