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What Retail Should Learn From Themed Entertainment

January 24, 2024

Experiential shopping has been on the rise for quite some time, but current consumer demands are putting more pressure on retailers to look to hospitality and leisure industries for inspiration on how to deliver more entertaining shopping experiences. Advertising and retail experts need to focus on the purpose of physical shopping experiences, drawing inspiration that…

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Ways the Pandemic is Still Impacting Retail Industry

January 24, 2024

The COVID-19 pandemic seems even further in the past as we start a new year, with the retail industry steadily beginning to resemble the pre-pandemic 2019. However, there are still a few important ways the pandemic continues to affect the industry. Hybrid workplace. Research shows that the hybrid workplace is the norm now in America.…

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What Marketers Need to Know in 2024

January 22, 2024

The new year is a time to start fresh, especially when it comes to marketing efforts. Here are some thoughts on what behaviors, approaches, attitudes, and practices should be maintained, ramped up or even reconsidered this year. Stop… …wasting money on marketing that targets people who were going to buy from you anyways. …thinking only…

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Attraction Trends to Watch for This Year

January 22, 2024

The attractions industry, being the competitive industry that it is, is always evolving to meet the ever-changing demands of the consumer. While there are a variety of trends to look out for this year already, they can be narrowed down into five areas. Immersive. Attraction goers no longer just want to be immersed in an…

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Travel Trends Defining 2024

January 22, 2024

With a new year comes new trends and predictions, especially for the travel industry, as consumer preferences and priorities are constantly evolving. Here are some trends that experts believe will define travel this year: Immersing in Culinary Travel. A growing number of travelers are seeking culinary and wine experiences that connect them to local culture…

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Silver Dollar City is Gearing Up for Major Expansion

January 22, 2024

The popular Silver Dollar City Theme Park in Branson, Missouri announced plans for a huge expansion. Silver Dollar City has announced plans for a new $30 million version of the classic Fire in the Hole dark ride and roller coaster. The new Fire in the Hole, being built by Rocky Mountain Construction, will feature a…

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Helping Attractions Stand Out

October 27, 2023

Semantic, a company that helps design websites provides insights on how attractions can stand out from their competitors. Semantic explains that standing out is crucial as an attraction, but that it is simpler than most think. Websites are a great way to showcase value. Semantic explains that having an appealing and user-friendly website helps visitors…

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Ticketed Events and Live Entertainment Prioritized This Year

October 26, 2023

Americans are interested in prioritizing live entertainment and ticketed events this year. Over 60% of Americans polled in a new study from Allianz Partners USA plan on going to at least one ticketed event by the end of 2023, up 3 percentage points from 2022 and up 8 points from 2021. One-fifth are expected to…

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Generational Divide in Advertising Trust

October 26, 2023

A new report recently revealed the extent of the generational differences around trust in advertising, and these differences can be largely tied to media people were exposed to growing up. The report also revealed the key drivers of trust in advertising, both positive and negative. Positive drivers of trust include enjoyment or entertainment, social contribution,…

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Travel Trends Are Shifting This Fall

October 26, 2023

While Labor Day traditionally marks the end of a busy summer travel season, fall is expected to be just as busy this year. A new study by IMG based on upcoming trip itineraries offers some intriguing insights into travel trends that are emerging for the season. These itineraries show that travelers are lengthening their trips…

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